YouTube advertising for eCommerce & Info-Product brands can be a fantastic strategy and a lucrative idea, especially with cost per click being so low. You just need to have the right the right strategy, the right video content, and experts who know what they are doing.

At Black Sheep Cyber our team have the experience when it comes to YouTube Ads and we have achieved some great results.  The YouTube platform is the next big thing in terms of advertising, cost per click is lower, and the opportunity to get a great ROI exists. Rec ently our paid ads team ran a campaign for an info product brand, and we were able to generate 1350 Course & App Registrations for less than $3 per sign-up.

This took some optimisation, but we got there. Another coaching business that we worked with wanted to run YouTube ads, we created a funnel strategy for them and guided them in creating some great videos for all stages of the funnel, and we generated 1377 total registrations (name/email/number) for $2.71 per sign-up.

Creating videos that answer questions, address pain points, educate, motivate and solve problems, are key. We  work with you to guide you on what type of content we need, and we create a strategy designed to generate results. YouTube can be a profitable advertising tool if you are willing to take the plunge and use video.

Zagg, a company that makes screen protectors for iPhones, ran a campaign where they started their video ad by showing an iPhone screen being scratched by a key.

Using YouTube ads, the company managed to achieve a 75% increase in conversions.

YouTube Ads can absolutely increase brand awareness and sales for Info-Product and eCommerce brands, even more so when combined with Google Ads.

When deciding to run YouTube Ads, you need the right strategy in place. We have a variety of strategies that have been tried and tested. We will show you which strategy would suit your business model the best, and guide you in delivering the right type of content.

You have nothing to worry about if you team up with us, simply focus on providing quality content.

With YouTube ads, you primarily have two kinds of formats that you can take advantage of

• YouTube Search Ads
• YouTube Instream Ads

You can choose ads that display to users before a video starts, during a video, or at the top of the search results for whatever keywords that a user is searching for. We’ll show you some examples and walk you through everything.

YouTube search ads allow you to customize your videos Ad copy and choose a thumbnail that entices a user to take action and click play on your video.

As opposed to in-stream videos where the videos just pop up midway through a video that a user is already watching.

When running In-stream Ads, you’re going to be under pressure to get people interested right away, that’s where creativity and the right strategy comes into the picture.

We will have a variety of creatives running, constantly testing and optimising, until we find winners.

That’s what we do best.

Are you ready to give YouTube advertising a go? It’s the place to be in 2021.

Can you think of certain channels and certain influencers on YouTube who would absolutely have your ideal target audience as followers?

You could have the influencer create a video showcasing your products, and we could run ads not only to their followers on YouTube, but also on Facebook, Instagram & TikTok.

As well as run these campaigns to broad audiences who have the psychographics and demographics that you are after in an ideal client.

The world is your oyster when it comes to the opportunities available with social media marketing for eCommerce.

Let’s hop on a call and take a look at your eCommerce brand as well as your current  eCommerce marketing strategy.

We can discuss your goals and take a look at your products, from there we can decide what the best strategy for your eCommerce brand is.