Google Shopping Ads for eCommerce is a must
Google Shopping Ads is absolutely crucial for most eCommerce brands. Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on AdWords or Google Shopping campaign ads. When someone has a product inquiry, they usually turn to Google first.
They type in their search inquiry, and see the shopping section at the top of the Google search results., They can go through hundreds of Google Shopping search results, and click on the products that capture their attention.
This eliminates the need for users to actually click through to actual websites, saves users time, and provides convenience. As an eCommerce store you want your products optimized and displayed in the Google Shopping ads results, otherwise you are losing opportunity for sales.
Every Ecommerce Brand Needs an Optimised Google Shopping Ads Strategy, Are You Ready to Increase Your Visability & Sales?
Setting up an eCommerce Google Shopping Ads Campaign
Google Shopping Ads is where you want your products to be discoverable.
As an eCommerce business you need to be where your customers are.
These days people are getting lazier due to technology evolving, and Google has made it easier than ever before to simply search for products without even clicking on and visiting any websites.
Rather than a user clicking on and going through 5-10 websites that they find in the search results, users can now simply click on the “Google Shopping Tab” of the search results and scroll through hundreds of products.
This is where your products need to be, if you want to increase your sales.
Optimising Product Feed to Improve Google Shopping Ad Conversions
If you want to be successful with Google Shopping, you need to have your campaigns set up properly, so that they appear for the correct keywords that relate to your products. We want to blacklist negative keywords and make sure we don’t show up for irrelevant keywords and waste ad-spend, that’s where many eCommerce brands go wrong.
You also need to make sure that your product imagery as well as product descriptions are set up effectively. Google Shopping has made it easy for users to browse through hundreds of listings with ease.
As an eCommerce business owner Google Shopping is a no brainer and should be part of your eCommerce marketing mix.
Google Shopping Ads Done for You
Google Shopping Ads takes the information from your product feed then auto- populates and creates Ads Google Shopping Ads for you.
That’s why it’s important to set up the product feed in a descriptive and optimized way, in order to increase likelihood of conversions
If you have lots of products, we may want to niche down your products and take the ones that are best suited for google shopping.
This ensures that we advertise best selling products, as well as segments by profit margins, in order to ensure you get the best return on investment rather than advertising low margin, low selling products.
Before running Google Ads, it’s also important to check that your eCommerce site and store is optimized for conversions in order to minimize bounce rates.
Ready to discuss Google Shopping for your eCommerce business?
Whether you’re running Google Ads already or want to discuss launching your first set of Google Shopping Ads, at Black Sheep Cyber we can help you out.
Google Shopping when done right, can provide a fantastic return on investment and can dramatically incrtease your sales
What are you waiting for?
Schedule in now and let’s discuss how we can take your business to the next level this year.