Google Shopping Ads is absolutely crucial for most eCommerce brands. Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on AdWords or Google Shopping campaign ads. When someone has a product inquiry, they usually turn to Google first.

They type in their search inquiry, and see the shopping section at the top of the Google search results., They can go through hundreds of Google Shopping search results, and click on the products that capture their attention.

This eliminates the need for users to actually click through to actual websites, saves users time, and provides convenience. As an eCommerce store you want your products optimized and displayed in the Google Shopping ads results, otherwise you’re missing out on opportunities to increase sales

Google Shopping Ads is exactly where you want and need your products to be discoverable.

As an eCommerce business you need to be where your customers are, and thousands upon thousands of people are searching Google right now, shopping.

These days people expect convenience, they shop online more and search for things the lazy way, by simply going to google and searching via images in the Google Shopping Ads section.

As technology evolves, so must your online marketing strategy, and if your not advertising in the Google Shopping area in an optimised way, you’re missing out an abundance of visability and sales opportunities.

Google Shopping Ads should be part of every marketing mix, it’s not expensive, and the ROI can be great.

If you want to be successful with Google Shopping, you need to have your campaigns set up properly, so that they appear for the correct keywords that relate to your products. We want to blacklist negative keywords and make sure we don’t show up for irrelevant keywords and waste ad-spend, that’s where many eCommerce brands go wrong.

You also need to make sure that your product imagery as well as product descriptions are set up effectively. Google Shopping has made it easy for users to browse through hundreds of listings with ease.

As an eCommerce business owner Google Shopping is a no brainer and should be part of your eCommerce marketing mix.

Google Shopping Ads takes the information from your product feed then auto- populates and  creates Ads Google Shopping Ads for you.

That’s why it’s important to set up the product  feed in a descriptive and optimized way, in order to increase likelihood of conversions

If you have lots of products, we may want to niche down your products and take the ones that are best suited for google shopping.

This ensures that we advertise best selling products, as well as segments by profit margins, in order to ensure you get the best return on investment rather than advertising low margin, low selling products.

Before running Google Ads,  it’s also important to check that your eCommerce site and store is optimized for conversions in order to minimize bounce rates.

Whether you’re running Google Ads already, or simply want to discuss launching your first set of Google Shopping Ads for your eCommerce site, our experienced team at Black Sheep Cyber can help you out.

Google Shopping Ad’s when done right can place your products in-front of buy ready audiences looking for exactly what it is that you’re selling. Let us help you get discovered.

Schedule in now for a discovery call and get ready to have a cup of coffee over a Zoom conference call