Google Remarketing for eCommerce
Have you heard of the rule of 7? In which it takes someone 7 times to see your brand and site before they get comfortable and buy. Whether you’re looking to drive eCommerce sales, or promote awareness of your brand, Google Remarketing can be a strategic component of your advertising. Realistically 1 out of 100 people who visit your website, make a purchase.
But with Google Remarketing, if you have your pixels correctly installed, these people get pixelated. We can set up your site so it tracks shopper behaviour and responds with dynamic advertising all over the web to users who previously interacted with your site. This is a great way to help bring visitors back to your store even after they’ve left to check out other sites and stores.
With remarketing we are able to follow users around the web, showing them the last products that they viewed, and reminding them to come back and complete a purchase. Usually there is a conversion rate of 1-4% on average with remarketing campaigns, and it’s a worthwhile Google Ads product to test out if you do want to increase conversions that tiny bit more.
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How Remarketing works for e-Commerce?
Google Remarketing allows us to retarget users after we install a product retargeting solution on the pages of your eCommerce store.
This code tracks which products a shopper was interested in and Google now knows which products to show a user when retargeting them.
You can show your ads to people who’ve previously interacted with your business as well as help customers find you by showing them your ads when they’re actively looking for your business on Google Search.
It’s a friendly way to follow users around the web, remind them of products they were looking for and even show incentives for them to come back and make a purchase.
Customizing Your Retargeting Campaigns
We can set up rules and parameters, so when a person browsing your site meets certain set parameters, the retargeting starts.
We can reduce wasted ad-spend as well as only show ads a certain number of times to a certain group of users.
Since the service knows exactly which products the shopper was interested in, those advertisements can be very specific and dynamic.
There are many reasons why a person leaves your site, and at Black Sheep Cyber we are always testing and optimising campaigns to get the best ROA.
Ready to discuss Google Ads for your eCommerce Store?
Google Remarketing for eCommerce is a way to connect with people who previously interacted with your website or mobile app.
It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, helping you increase brand awareness and sales.
If you’re ready to discuss a Google Marketing strategy for your eCommerce brand, schedule an in for a discovery call now.
We will have a look at your current eCommerce marketing strategy and take a look at your brand, and make a few suggestions on how we could increase your sales.