WHAT ARE GOOGLE ADWORDS
Google AdWords Management
Google AdWords for eCommerce can be extremely lucrative if set up the right way. What’s the first thing most people do when searching for a product? They search for it in Google.
It comes as no surprise that Google is the most visited website. To put a number on it, Google has been visited 62.19 billion times this year.
Google processes over 40,000 search queries every second on average, and as an eCommerce business you want your store to be found on the first page of the Google search results when users are searching.
We both know that the chances of people scrolling all the way down to page 2 and onwards is slim, that’s why you need to invest in Google AdWords if you want to increase visibility and sales.
We Have Top Google Ad Experts That Can Set Your Google Campaigns up the Right Way!
Talk to Google Certified Online Advertising Professionals Who Are Ready Analyze Your Brand and Show You Strategies That Are Data Driven and Actually Get Results.
Schedule in for a Discovery Call and Get Some Strategic Advice Based upon Millions of Dollars of Ad-spend Experience See What Opportunities You Could Be Taking Advantage of Right Now.
Google Ads & Remarketing
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Google Shopping Ads
Google Shopping Ads is where you want your products to be discoverable. As an eCommerce business you need to be where your customers are.
These days people are getting lazier due to technology evolving, and Google has made it easier than ever before to simply search for products without even clicking on and visiting any websites.
Rather than a user clicking on and going through 5-10 websites that they find in the search results, users can now simply click on the “Google Shopping Tab” of the search results and scroll through hundreds of products.
This is where your products need to be, if you want to increase your sales. Find out more.
Google Remarketing Ads
Google Remarketing Ads for eCommerce gives you the ability to follow users around on the web and display your Ads to them.These are users who have already shown interest in your site and products.
Users don’t always buy the first time that they interact with a brand, sometimes they need several touch points before they convert into a sales, and that’s where Retargeting Ads comes into the equation.
The more ad impressions a user sees, the more likely they are to convert.Learn more about how Google Retargeting. Ads can help your business increase its sales by clicking here.
Google Display Network & Bing Advertising
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Google Display Network
The Google Display Network is a collection of websites, apps and videos where we can run your and across the internet, and it’s all managed by Google.
For example, if I owned a website, and I was getting 1,000 visitors a day, I could go to Google and sign up for Google Ad-Sense, and now I would be part of the Google Display Network.
Now the Google Display Network can target my website, app and videos with Ads, and I can monetize.
This allows us advertisers to advertise your eCommerce store and products on more than 2 million places all over the web with our retargeting and banners.Ready to discover more about the Google Display Network and how it can help you scale your eCommerce sales, click here.
Why limit yourself to only one search engine when you could be including Bing into your eCommerce Marketing Strategy. Bing has around a 7% share of the worldwide search engine market. When you think about the size of that market, that’s a lot of people that you could be reaching.
Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three.
Bing pay-per-click works just like Google AdWords and should seriously consider advertising on Bing, as there is less competition and millions of users that can be reached.
Find out more about eCommerce Advertising on Bing here.
Pragmatic advertising for eCommerce Brands.
Programmatic advertising is changing the game.
Programmatic advertising uses artificial intelligence and real time bidding to help automate and streamline the ad buying process.
Instead of setting up campaigns on multiple sites and trying to use guesswork, pragmatic AI technology can do this for us.
Pragmatic campaigns allow you to specify a target market, budgets and goals for a campaign and then it uses AI to place Ads across dozens of Ad networks to reach highly targeted audiences.