Bing Advertising for eCommerce
Bing is a web search engine owned and operated by Microsoft.
If you own an eCommerce business and only advertise on Google, you may want to consider Bin. People who advertise both on Google & Bing nearly all had lower Cost Per Clicks on Bing, nearly 35% cheaper CPCs using Bing.
There is less competition on Bing and still millions of users that you can reach and you can increase sales by 10-20% with the right strategy
Find out more about advertising
your eCommerce business by scheduling in for a discovery call now.
Bing eCommerce Strategies to Increase Sales
Bing is the second largest search engine in the United States and many other western countries.
It includes Yahoo, AOL and a few other searches together.
Bing is owned by Microsoft and comes pre-installed on a lot of Windows computers, it’s used by an older demographic generally, and these older demographics have money to spend.
You’re able to reach a lot of customers that own Windows devices and who naturally use Bing, and with Bing you can get a great return on investment.
Bing Advertising Opportunities
With Bing Ads, you wont get as much traffic as advertising on the Google search engines, Bing is an opportunity for you to tap into a secondary search engine that’s more cost effective and gives you access to thousands of more shoppers.
Both search intent and shopping ads are available on Bing, as well as In-market audiences like Google.
In-Market audiences allow you to show Ads to people who may be in the market searching for products you’re currently trying to sell.
The Bing AI knows by their search behaviour whether or not they’re looking for a product similar to what you currently have in stock and displays it to them.
If you already run Google Ads we can get those campaigns and simply share them across to Bing.
LinkedIn Profile Targeting
LinkedIn profile targeting is another amazing feature that Bing has ahead of Google.
You are able to target people based on their LinkedIn profile, their company, profession, industry.
This can be super powerful especially for certain eCommerce brands that want to target people based on certain demographics.
Bing allows for an easy way that you can increase sales by an extra 10-20%
If you are already running Google Ads and have regular and profitable campaigns on Google we can easily share them across
Ready to Discuss increasing sales by using Bing Ads for eCommerce?
Ready to your brand awareness, sales and profits? Then perhaps it’s time you implemented Bing into your eCommerce marketing strategy.
Bing Ads are cheaper, provide less saturation and give you access to thousands of more shoppers.
Schedule in for casual discovery call over coffee, and discovery whether Bing Advertising is right for your business goals.