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Bing Advertising for eCommerce

Bing is a web search engine owned and operated by Microsoft.

As of October 2018, Bing is the third largest search engine globally, with a query volume of 4.58%, behind Google (77%) and Baidu (14.45%).

If you own an eCommerce business and only advertise on Google, you may want to consider Bin. People who advertise both on Google & Bing nearly all had lower Cost Per Clicks on Bing, nearly 35% cheaper CPCs using Bing.

There is less competition on Bing and still millions of users that you can reach and you can increase sales by 10-20% with the right strategy

Find out more about advertising
your eCommerce business by scheduling in for a discovery call now.


Bing eCommerce Strategies to Increase Sales

Bing is the second largest search engine in the United States and many other western countries.

It includes Yahoo, AOL and a few other searches together.

Bing is owned by Microsoft and comes pre-installed on a lot of Windows computers, it’s used by an older demographic generally, and these older demographics have money to spend.

You’re able to reach a lot of customers that own Windows devices and who naturally use Bing, and with Bing you can get a great return on investment.


Bing Advertising Opportunities

With Bing Ads, your traffic won’t be as big as Google but Bing is an opportunity for you  to use a secondary search engine that will most definitely  increase your sales even further.

Bing has less competition in terms of advertising and is cheaper, so why not take advantage.

Both search intent and shopping ads are available on Bing, as well as In-market audiences like Google.

In-Market audiences allow us to show ads to people who may be in the market searching for products that we are searching for.

The AI knows by their search behaviour whether or not they are looking fro a product similar or not to what we are selling.

If you already run Google Ads we can get those campaigns and simply share them across to Bing.


LinkedIn Profile Targeting

LinkedIn profile targeting is another amazing feature that Bing has ahead of Google.

You are able to target people based on their LinkedIn profile, their company, profession, industry.

This can be super powerful especially for certain eCommerce brands that want to target people based on certain demographics.

Bing allows for an easy way that you can increase sales by an extra 10-20%

If you are already running Google Ads and have regular and profitable campaigns on Google we can easily share them across

Ready to Discuss increasing sales by using Bing Ads for eCommerce?

Ready to increase sales?

If Bing Ads are cheaper to run and have less competition and allow for you to reach thousands of users, why not take advantage.

Schedule in for a discovery call and talk to one of the experts at Black Sheep Cyber and let’s discuss an eCommerce marketing strategy that includes Bing.

Schedule in for a strategy call now!

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